SEO
SEO That Actually
Shows Up
SEO isn’t a mystery. It’s strategy, structure, content, and consistency done well (and over time). We handle the technical stuff, the content gibberish, and the “wait, Google changed something again, why do they hate me” moments, so your team doesn’t have to white-knuckle every algorithm update.
Win The Ultimate Game
Of Lost And Found
You know you need SEO. But what does that mean for your site? Your audience? Your goals? You have no idea. And why should you? You have a business to run. We’ve got some ideas.
Pretty Damn Good SEO Services
Be The Next Mr. Worldwide
National SEO
If your audience isn’t limited to one city or region, your SEO strategy shouldn’t be either. We help brands build visibility through strategic content, strong technical foundations, and link-building that makes Google (and your boss) happy. National SEO is a long game, and we’re in it with you.
- Keyword strategy & competitive positioning
- Site architecture and internal linking
- Content planning and development
- Backlink strategy and outreach
- Ongoing optimization and reporting
Win Good In The Neighborhood
Local SEO
When someone nearby searches for what you do, you should be the answer. We carefully curate your Google Business Profile, local directories, and website so you show up where it counts — in maps, local packs, and “near me” searches.
- Google Business Profile setup and optimization
- Local citation building and cleanup
- Location-specific landing pages
- Review strategy and management support
- Local keyword targeting and tracking
Another Crisis Averted (You’re Welcome)
Technical SEO
Technical SEO is the foundation that everything else sits on. If your site is slow, broken, hard to crawl, or confusing to search engines, no amount of content, backlinks, or good vibes will save you. We audit what’s under the hood and fix what’s holding you back.
- Crawlability and indexing fixes
- Site speed and Core Web Vitals optimization
- Schema markup and structured data
- Mobile usability improvements
- Redirect management and site migrations
- XML sitemaps and robots.txt configuration
Still Needs Human Supervision
SEO for AI
Look, we’ve read the headlines. We know the machines are coming. But until they develop taste, context, and the ability to say “no, that’s a bad idea,” we’re still useful. We carefully curate content to help AI read, interpret, and cite your business as the best there is.
- Content structuring for AI readability
- Answer-focused content development
- FAQ and schema optimization
- Monitoring AI visibility
- Strategic guidance as the landscape evolves
Reviving The Written Word
Content Strategy
Search engines only reward content that’s actually useful, not gibberish stuffed with keywords (it shocked us, too). We develop content strategies grounded in what your audience is searching for, what your competitors are missing, and what your business needs to say.
- Keyword research and topic mapping
- Content gap analysis
- Editorial calendars and planning
- Blog posts, landing pages, and pillar content
- Content refreshes and optimization
- Performance tracking and iteration
Michigan SEO Services
Proud Midwesterners, for better or worse
We’re based in Ann Arbor, so we know Michigan businesses. The good, the scrappy, and the “we’ve been doing it this way since 1987.” Whether you’re a Detroit startup trying to get noticed, a Grand Rapids manufacturer ready to modernize, or a local shop that’s tired of losing to the franchise down the street, we get it (and we can help).
Kind Words (With Minimal Embellishment)
Working with Pretty Damn Good felt less like hiring an agency and more like adding the smartest people in the room. They pushed back when it mattered, shipped on time, and the results spoke for themselves. Replace this with a real quote.
Placeholder ClientVP of Marketing, Company Name
They took a brand that was drifting in five directions and gave it one voice. Our sales team finally has something they’re proud to send. Replace this with a real quote.
Another ClientFounder, Startup Inc.
We Do The Work.
You Get The Credit.
Stop shouting into the void and hoping Google notices (they won’t ❤️). Let’s figure out what’s working, what’s not, and what to do about it.